Entrepreneur. Interests: Innovation, Entrepreneurship & Social Media Marketing
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O Marketing deve ser um Centro de Lucro, não um Centro de Custo

Tim Wiliams in his article, goes back to the basics, to Peter Drucker’s functions of a company – Marketing and Innovation. These 2 areas produce results therefore Marketing should be seen as a profit center, not a cost center. Tim Williams refere no seu  artigo “Marketing Should be a Profit Center, not a Cost Center” …Continue reading

Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow

Huffington Post through Vala Afshar (Twitter: @ValaAfshar) selected the top 100 Twitter accounts that every business, technology, and leadership person should follow on Twitter. The criteria was based on 3 factors: 1. Content quality;  2.Contribution frequency; and 3. A willingness to engage.   O Huffington Post através de Vala Afshar (Twitter: @ValaAfshar) seleccionou as 100 …Continue reading

5 Things That Really Smart People Do

Recently I read an interesting article about what really smart people do. The 5 things are: 1. Quiet your inner voice; 2. Argue with yourself; 3. Act like you are a curious; 4. Find the kernel of truth; 5. Focus on the message not the messenger. Li há dias um artigo bastante interessante de Kevin …Continue reading

The Best and Worst CEOs

Harvard Business Review released its rank of the 100 Best Performing CEOs in the world. Steve Jobs (Apple) still ranks as #1 , followed by Jeff Bezos (Amazon) and Yun Jong-Yong (Samsung). On the other hand Sydney Finkelstein da Dartmouth College’sput out his list of the worst CEOs for 2012. Brian Dunn (Best Buy) is …Continue reading

Welcome to my Blog.

The purpose of this blog is to gather and share information about my areas of interest -  Innovation, Entrepreneurship, Social Media and the new challenges of today’s world. Welcome!   O objectivo deste blog é reunir e partilhar informação sobre as minhas diferentes áreas de interesse- Inovação, Empreendedorismo, Social Media e os novos desafios do …Continue reading

The Lean Startup – Eric Ries

The Lean Startup the new book of Eric Ries, explains why some startups are successful while others disapear shortly after beginning their activity. According to the author, this does not have to do with the business idea but with the ability to understand the market needs in an early stage and to quickly adapt their …Continue reading

Business Model (II) – The Four-Box Business Model Framework

  Following the last post about Business Models, I would like to share another approach about the subject, from Mark W. Johnson, Innosights’s chairman and author of the book “Seizing the White Space – Business Model Innovation for Growth and Renewal”. It is the Four-Box Business Model Framework, consisting in 4 big building blocks: the …Continue reading

Business Models

For some authors, the Business Model is so important or even more than the Business Idea itself. In the film below, Alexander Osterwalder explains the basics of his Business Model generation methodology, showing a small video with the 9 building blocks of the Business Model Canvas.   Para alguns autores, o Modelo de Negócio é …Continue reading

Start-Up Nation

The “Start-Up Nation” by Dan Senor and Saul Singer, is one of the best books I have read in the recent times. They explain why Israel, a country with little more than 7 million people and without natural resources, has more companies in the Nasdaq than Europe, Korea, Japan, Singapore, China and India combined. Israel generates …Continue reading

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